ADEE - AD EUROPEAN EVENTS, is a non-profit cultural Association established in Florence in 1991, specialized in the planning and organization of international events in the field of social communication, both public and private.

Planned Events and Exhibitions:
Since 1991, we promote and organise the International AD SPOT AWARD, an event addressed to advertising productions working on a limited budget, but enhancing and rewarding creativity and quality.
In 1993, through the development of social communication, a new section was open exclusively dedicated to social and public communication: Ad Spot Non-Profit.
Since then, the two exhibitions have involved over 5 thousand advertisiments coming from 53 countries all over the world.

Since the year 2000, the whole material collected during this event is used for our travelling exhibitions called "SOCIETY&SOCIAL".

1993
In 1993 in Florence ADEE organized at the prestigious venue of Palazzo Strozzi, the first retrospective exhibition dedicated to Armando Testa as creative artist.

1996
In 1996 ADEE presented the first project in Florence for the creation of a “European Centre for Social and Public Communication” in cooperation with the Tuscan Regional Mediatheque.

ADEE’s commitment is now focused on letting the public know about opportunities through the comparison of campaigns coming from all over the world, as well as of ideas, languages and images able to make communication increasingly effective.

Pier Federico Leone, President of ADEE and advertising communication expert, gained his professional experience since 1960 at leading international agencies in Milan, London and Paris..

Gianna Cecchi, chief exhibition planner, since 1987, has acquired professional experience in the communication business thanks to her cooperation in the organization of photo and video production with Photographic Studios and Production Companies. In 1991 she is co-founder of ADEE, and coordinates the organizing secretariats of all the events arranged by the Association, and particularly the AD SPOT AWARD and Society&Social exhibitions.